Cookie Policy
Last updated: 30 October 2026
This page lists the cookies and browser storage we know may be used when you visit Word Count Central. The writing tools themselves do not use cookies or save your drafts. Most cookies below come from our hosting network or from Google's advertising service. Cookie behaviour can change with provider settings, your location, and your browser, so this list reflects our own testing and providers' published documentation rather than a guarantee.
Cookies and storage
wcc-theme (local storage)
- Set by
- Word Count Central
- Purpose
- Remembers whether you chose the light or dark theme.
- Duration
- Until you clear it in your browser
- Seen in testing
- Only after you use the theme toggle
__cf_bm
- Set by
- Cloudflare (hosting network)
- Purpose
- Bot protection, as documented by Cloudflare.
- Duration
- About 30 minutes
- Seen in testing
- Yes, in published-site responses
__dpl
- Set by
- Hosting platform
- Purpose
- Set by the hosting platform, not by the site's own code. Its exact purpose has not been confirmed by provider documentation.
- Duration
- Not confirmed
- Seen in testing
- Yes, in published-site responses
__gads, __gpi, __eoi
- Set by
- Google AdSense (on this site's domain)
- Purpose
- Google documents __gads and __gpi as advertising identifiers used for ad delivery, frequency capping and, where permitted, personalisation; __eoi supports ad-serving security.
- Duration
- Google lists 13 months for __gads and __gpi
- Seen in testing
- Not observed during testing (ads were not being served)
__gpi_opt_out
- Set by
- Google AdSense
- Purpose
- Records that you turned off Google ad personalisation on this site.
- Duration
- Set by Google
- Seen in testing
- Not observed during testing
test_cookie, IDE and other doubleclick.net cookies
- Set by
- Google (doubleclick.net)
- Purpose
- Google uses these to check cookie support and to show, measure, and limit ads on non-Google sites.
- Duration
- Varies; Google lists up to 13 months for IDE in the EEA, UK and Switzerland
- Seen in testing
- test_cookie observed on doubleclick.net during testing
Other third-party requests
Your browser also requests fonts from Google Fonts, and Google's advertising code contacts Google ad-quality and fraud-prevention services (such as adtrafficquality.google and a reCAPTCHA frame). These providers receive connection information such as your IP address and browser details.
Your choices
Where Google's consent message is shown to you (for example in the European Economic Area, the United Kingdom, and Switzerland), you can accept, reject, or manage advertising choices there, and reopen it any time with the "Privacy & cookie settings" button below or in the footer. If the button brings you back to this section, Google's consent message is not currently active for your visit. You can also block or delete cookies in your browser settings and manage ad personalisation in Google's advertising settings. Blocking cookies does not stop the writing tools from working.