Search and metadata
Search results truncate by pixel width, so treat these as safe ceilings.
- Meta title: 50–60 characters
- Meta description: 140–160 characters
- URL slug: under 60 characters
- Image alt text: under 125 characters
Social and ads
Front-load the message; every platform truncates from the end.
- X post: 280 characters
- LinkedIn post before 'see more': ~210 characters
- Instagram caption: 2,200 characters
- Google search ad headline: 30 characters
Trimming method
Paste the line into the editor, watch the character count with and without spaces, then cut modifiers before you cut nouns and verbs.